10 Video Content Ideas for Real Estate Agents
- Ali Spicer
- May 10, 2018
- 4 min read
If you’re a real estate agent, chances are you’ve seen the people around you enter 30 Day Live Video Challenges or go live with their thoughts of the day. Everyone’s “going live” these days, it seems! Video is the content darling of the day, but how do you put a strategy in place that will allow you to be DIFFERENT than the millions of other people doing it?
For starters, ADD VALUE. Video (and/or live video) is a free way to promote your business, but your client’s (or potential client’s) time ISN’T free, so make sure the videos you do post are adding value to the viewer. This one commitment—to posting only videos that you feel add value in some way—will start to set you apart.
From there, how do you create original content and generate a buzz? By taking ACTION! The videos you DON’T post will never amount to anything. I know, if you’ve never done a video (or live video) it can feel very intimidating and leave you with more questions than answers. So what kind of videos should you create? Any video you can get excited about that you feel adds value! It’s that simple. Your business is unique to you, and your passion for your subject-matter will show, so just move forward with the best of intentions and you’ll get better as you go.
Here are 10 ideas to get you started. Remember, the goal is to add value, so to make any of the ideas below work you’ll need to have passion and a depth of knowledge to back it up. Pick the areas that play to YOUR UNIQUE STRENGTHS and run with them!
Promote an open house Share the unique qualities of the property, share a raffle or drawing you’ll be doing, or create a tour of a property. Tip: don’t share pricing in your videos, as price can change over time. If you do share pricing, make sure to take the video down when it's no longer relevant.
Promote a community event Is there a great concert, food truck rally, or carnival in a community you serve? Share it, and you could even include some thoughts on the homes available nearby if you’re an expert in that area. If it’s only Day 1 of the event, you may introduce a whole group of people to a great local event they didn’t even know about. Perhaps you make the commitment to attend one event or new establishment per week in the community you serve, and go live or create a pre-recorded video that's no longer than a few minutes.
Share your volunteer activities If you’re passionate about a group or event you volunteer for that benefits the community, share it. Talk a little bit about why volunteer there, and how that fits in with your real estate business/passion. You may get others motivated to get involved, too.
Share information – lender / insurance / home inspector Go live or create a pre-recorded video series with your favorite vendors. Interview them on the top 10 most frequently asked questions from the type of clients you serve. *Do you see how many of these ideas could be an entire video series? There are several potential videos from this one idea, and many of the ideas here.
Share information – YOU Share answers to the top 10 questions YOU get from your clients about buying/selling/staging/investing in (etc. etc. etc.) homes.
Share exciting news Are big changes coming in your business that will greatly benefit your clients? Did you just obtain a new certification that will allow you to serve your clients at a higher level? Share your news, why you’re excited about it, and how your client-base will benefit. Maybe you just embarked on a long journey to a certification or something else that will be a huge benefit to your clients. Connect once/week about the things you're learning, how it's going to help others, etc.
Property of the Week Instead of waiting for your open house, go live from the property where you will be doing a future open house. Give viewers “exclusive early access to a view a property that won’t last long in today’s market!” If you share what’s unique about the property on Thursday, you can invite everyone to come see it in person on Saturday, for example.
Tip of the Week – step-by-step series Take a few minutes on the same day at the same time each week to share one tip to help your clients, with instructions to complete it before the next tip arrives, in exactly one week. The theme, for example, might be preparing your home to sell, and the tip this week might surround cleaning out the garage before selling, why it’s important, suggestions for organizing, and three vendors/contractors you work with that could be hired to complete some of the work. Next week might be necessary yard improvements before selling. You can create buyer themes, seller themes, or both.
Tip of the Week – non-linear Follow the above format, but instead of the tips building on one another, just share knowledge. Again, you can create buyer themes, seller themes, or other relevant themes to your unique client-base.
Be a human Never forget that your clients and fans enjoy knowing you’re a human, above all else. If you LOVE your cat Meowman, and Meowman dive bombs you during your incredibly informative video on what buyers need to know about submitting an offer in today’s competitive market, think twice before hitting the delete button and calling yourself a video failure. Is there a chance you’ll connect with a fellow cat-lover, who is excited to hear more about Meowman AND your real estate knowledge? The answer is a resounding YES! Of course, professionalism always matters, but don’t go so “sanitary” that all that’s left is a boring bag of bones in a suit spewing out content. Content is available everywhere. Meowman isn’t.
Three. Two. One. Anddddd ACTION!
*List taken from 75 Way to Set Yourself Apart and Grow Your Real Estate Business, available free here.
Fine Point Transaction Management LLC is an Idaho based real estate transaction management company. We believe strong businesses are the foundation of strong communities. We exist to support local real estate agents who desire to build strong businesses through time-leverage.
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